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Privacy Policy

Pursuant to GDPR please find below the Privacy Policy and Terms & Conditions for Innovative Metrics UK Ltd

Thank you for visiting one of our sites. Here is all the information you need about what we do with any data you give us.
This Privacy Policy covers the following sites:

Our registered company details are as follows:
Innovative Metrics UK Ltd 71 Queen Victoria Street London EC4V 4AY United Kingdom. You can contact as at any time at and we will endeavour to reply within 72 hours.

Our ICO registration number is as follows:

This Privacy Policy sets out how Innovative Metrics UK Ltd uses and protects any information that you give to Innovative Metrics UK Ltd through any of our sites.

Innovative Metrics UK Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Innovative Metrics UK Ltd may change this policy from time to time by updating this page. This policy is effective from 13th August 2020.

Data collection

In operating and maintaining our websites we may collect and process the following data about you:

  • Information about your use of our sites including details of your visits such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data.
  • Information provided voluntarily by you. For example, when you submit your information through a lead form on any of the sites.
  • Information that you provide when you communicate with us by any means.

Use of data

The lawful basis for processing your data is consent. We use the information that we collect from you to provide our services to you. In addition to this we may use the information for one or more of the following purposes:

  • To provide information to you that you request from us relating to our products or services, such as a quote.
  • To provide information to you relating to other products that may be of interest to you.Such additional information will only be provided where you have consented to receive such information.
  • To inform you of any changes to our website, services or goods and products. Where your consent has been provided in advance we may allow relevant third parties to use your data to enable them to provide you with information regarding goods and services. Where such consent has been provided it can be withdrawn by you at any time. Please refer to "Controlling your personal data" section for more information.
  • To pass your information to protection, mortgage or professional brokers who can help provide further information on the product requested.

Use of cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. The file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

We also use Google Adwords Conversion Tracking so that we know how many people apply for quotes who visit the website from our Google Adwords advertisements.

You can easily opt-out of how Google uses cookies by going to the following page:

You can also use the Google Analytics Opt-Out Browser Add-on

Security information

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We work with Contact State

We work with Contact State in order that we can pass on your request to our partners correctly. Contact State provides lead validation services to us and our insurance provider partners and their intermediaries. Contact State receives "de-identified" data from us about your request - this means devoid of any contact information, or anything else identifying you as an individual person in the "real world". It uses that de-identified data to help confirm your request has been submitted by a "real" human and not a robot, or automated request generator. This is done by examining a "browser fingerprint" associated with your request – it contains, for example, details of the model of device you are using, your Internet browser, and the region from which you submit your request. Contact State retains that de-identified data for its own purposes as "data controller" and uses it to help verify requests submitted through other websites. If you do not want us to pass your de-identified data to Contact State, please contact us by emailing

We also use Contact State to check some basic details in your submission (for example, the postcode), and to route your submission in its "raw" plain-text form to the insurance providers and intermediaries we work with. In doing this, Contact State acts as our "data processor" - it does not use the raw data for its own purposes.

You can find out more about how Contact State uses this data here –

Disclosing your information

We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

  • In the event that we sell any or all of our business to the buyer.
  • Where we are legally required by law to disclose your personal information.
  • To further fraud protection and reduce the risk of fraud.

Controlling your personal data

Pursuant to the GDPR, you may request details of personal information which we hold about you.

You shall have the right to be informed about what will happen to your personal data. We will endeavour to provide you with as much information as possible as to what will happen to any personal data that you provide. (Art. 13/14 GDPR: right to be informed).

You shall have the right to obtain from us confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and certain information. (Art. 15 GDPR: right to access)

You shall have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you. Taking into account the purposes of the processing, you shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement. (Art. 16 GDPR: right to rectification)

You shall have the right to obtain from us the erasure of your personal data without undue delay. (Art. 17 GDPR: right to erasure)

You shall have the right to obtain from us restriction of processing. (Art. 18 GDPR: right to restriction of processing)

You shall have the right to receive your personal data, you provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided or to have the personal data transmitted directly from one controller to another, where technically feasible. (Art. 20 DS-GVO: right to data portability)

You shall have the right to object, on grounds relating to your particular situation, at any time to processing of your personal data which is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller or where processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, including profiling based on those provision. (Art. 21 GDPR: right to object)

You shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of his or her habitual residence, place of work or place of the alleged infringement if the data subject considers that the processing of personal data relating to him or her infringes this Regulation. (Art. 77 GDPR: right to lodge a complaint with a supervisory authority).

We do not conduct any automated decision making or profiling. (Art. 22 GDPR: automated decision making including profiling).

If you provided us with your informed consent, you have the right to withdraw your consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. To withdraw your consent, please write to:

The Data Officer
Innovative Metrics UK Ltd
71 Queen Victoria Street
United Kingdom

Or email us as

You can get more information about your rights here: We will always try to help with any questions or requests you may have about the use of your personal data and will attempt to respond to you within 72 business hours from the time of your correspondence. In the event that you are not satisfied and wish to make a complaint or have any concerns about how your data is being used please visit the following site for more information: provides a safe place for people to get quotes from vetted expert insurance brokers. We help our customers get professional life insurance advice. Too many people do not have the right policy to offer them and their families the protection they need. will connect you with a qualified insurance broker who will search and compare the market to find you the best policy. is a trading style of Innovative Metrics UK Ltd. helps you find quotes from qualified life insurance partners. The content of this site is meant to be informational, and it should not be considered financial advice. Innovative Metrics UK Ltd is a registered company in England and Wales. Company Number: 12445959. Data Protection Register Number: ZA784555.

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